VOX - #heartheworld

STUDENT PROJECT

Brief: Deliver a suite of short-form branded content assets that showcase our strengths as a collective and individually celebrating our own particular talents OR aspects of an IP or production project we are launching.

Organising idea: ‘Hear The World’

Background: We focused our campaign on showing our unity as a team and showcasing our different skill sets and putting them together to create VOX (our agency name). We wanted to present our self-branding assets as well as our campaign which centred around language – we found that this was a common theme between us as a group. We want to grab the audience’s attention by keeping campaign photos and videos with a straight face. We want to show them we had enough and break the stereotypical barriers around languages and be the voice of the people within big corporations

Language is perceived daily very negatively. So, we drew on our own experiences with languages to determine the direction of the campaign. We concluded that we would remain serious in the execution of our campaign to highlight that we were tackling a serious issue and we knew it was something many others could relate to. We showed our ‘true’ personalities in this project via our self-branding assets e.g. ‘Meet Our Team’ video, pictures, ‘Behind The Scenes’ video. We split the project in half to include a digital marketing campaign as well as our self-branding development.

We aim to increase our number of clients by 15%; increase the retention of clients by 25%; increase our own website traffic and social media engagement by 35% by the end of the campaign

Channels & Mockups:

Where we will be advertising our campaign.

Our website.

Facebook carousel ad.

Instagram sponsored post and Instagram Story.

Instagram Stories and Snapchat ads mockups for the campaign #HearTheWorld.