Photography and Visuals
  Background:  We focused our campaign on showing our unity as a team and showcasing our different skill sets and putting them together to create VOX (our agency name). We wanted to present our self-branding assets as well as our campaign which centr

VOX - #heartheworld

Digital Campaign

STUDENT PROJECT

Project date: February 2019.

Brief: Deliver a suite of short-form branded content assets that showcase our strengths as a collective and individually celebrating our own particular talents OR aspects of an IP or production project we are launching.

Organising idea: ‘Hear The World’

  Background:  We focused our campaign on showing our unity as a team and showcasing our different skill sets and putting them together to create VOX (our agency name). We wanted to present our self-branding assets as well as our campaign which centr

Background: We focused our campaign on showing our unity as a team and showcasing our different skill sets and putting them together to create VOX (our agency name). We wanted to present our self-branding assets as well as our campaign which centred around language – we found that this was a common theme between us as a group. We want to grab the audience’s attention by keeping campaign photos and videos with a straight face. We want to show them we had enough and break the stereotypical barriers around languages and be the voice of the people within big corporations

Language is perceived daily very negatively. So, we drew on our own experiences with languages to determine the direction of the campaign. We concluded that we would remain serious in the execution of our campaign to highlight that we were tackling a serious issue and we knew it was something many others could relate to. We showed our ‘true’ personalities in this project via our self-branding assets e.g. ‘Meet Our Team’ video, pictures, ‘Behind The Scenes’ video. We split the project in half to include a digital marketing campaign as well as our self-branding development.

We aim to increase our number of clients by 15%; increase the retention of clients by 25%; increase our own website traffic and social media engagement by 35% by the end of the campaign

Channels & Mockups:

Where we will be advertising our campaign.

PHOTO_ARSH.jpg
PHOTO_CAROLINA.jpg
PHOTO_ELO.jpg
PHOTO_RACHAEL.jpg
^ The campaign photos for social media

^ The campaign photos for social media

WebsiteVOX_1
^ Our website.

^ Our website.

^ Facebook carousel ad

^ Facebook carousel ad

^ Instagram sponsored post and Instagram Story

^ Instagram sponsored post and Instagram Story

^ Instagram Stories and Snapchat ads mockups for the campaign #HearTheWorld.

\\Credits

Photos: Carolina Serra Pereira; Arsh Sandhu

Video: Carolina Serra Pereira

Editing: Carolina Serra Pereira

Landing pages: Shani James

Project team: Carolina Serra Pereira; Arsh Sandhu; Shani James; Rachael Ogunbiyi; Cleff Elochukwu